The Impact of a Positive Work Culture
Company culture can substantially impact an organization, for better or worse, and affects both leadership and front-line team members. Cultivating a positive organizational climate not only helps foster an environment for more productive teams, but it also helps retain staff and recruit great talent. People want to feel appreciated, valued, and like their work matters. BB Imaging has built a solid company culture on a foundation of serving the underserved and putting team members’ well-being first, and it shows.
At BB Imaging, team members are more than just numbers; they are people with dreams and ambitions, struggles, and hurdles. Helping and supporting one another beyond our work is essential. The People and Culture team performs human resources functions and comprises people of different ages, ethnicities, and backgrounds. Leaders consciously created that team so staff members can talk to whoever they feel the most comfortable with about more than just payroll and benefits. The P&C team receives training on handling even the most difficult conversations, including sensitive or personal topics such as domestic violence. It is a top priority to create a safe space for all team members to thrive. Nikki Flores, People and Culture West Texas Regional Coordinator, said if she had to describe the culture at BB Imaging in one word, it would be supportive. The leadership team performs frequent check-ins with team members to get a feel for their overall well-being, in and outside of work.
The importance of a company’s culture has been highlighted in 2020 as businesses shift to virtual settings. BB Imaging has maintained a strong company culture during this change. “The shift to a virtual environment has been positive for our company,” said Molly Siemens, BS, RDMS (AB, OB/GYN, FE), RVT (VT), a sonographer in Kansas City. “It made it easier to reach out to team members in other regions and time zones to share business information (i.e., updates to the employee handbook) and tips, tricks, and materials that sonographers can use in the field.”
Flores echoed Siemens’ sentiments by saying, “The shift to a virtual environment positively affected our culture because we are communicating more and doing more virtually to keep in contact.”
The leadership team at BB Imaging has created a culture of transparency and positivity that can be beneficial to team members. There are open communication lines across the organization to make sure people get the answers they need for the problems they encounter. The team also celebrates wins across the organization, big and small. “Everyone goes out of their way to congratulate and recognize team members in group meetings and team chats,” Siemens continued. “I feel that gives team members an extra boost of confidence they might not have been feeling otherwise. Leadership team members also show their gratitude and appreciation for team members who go the extra mile. Everyone wants each other to be successful, so there is a lot of encouragement all around, even in the face of the changes we made this year!”
The culture at BB Imaging centers around the belief that supported team members are productive and happy people. The leadership team has cultivated an organizational climate that allows team members to grow personally and professionally. With free massages, so sonographers can take care of their physical well-being, ensuring technical assistants know their advancement options, and team members naturally step up to help each other, there is a supportive family at BB Imaging.