Social Impact with Human-Centered Design

For the last six months, Andy Switzky has worked as the Human-Centered Design Lead at BB Imaging. The company culture, mission, and an opportunity to learn the science behind ultrasound sparked Andy's interest. While new to the medical field, he feels right at home. Andy has worked for many years as a User Experience Designer (UX). Though the title may not be familiar, every consumer benefits from UX design. It seeks to make everyday products, services, and technology as user-friendly as possible. 

Andy's passion for UX design emerged over time. He began his career designing graphs, charts, and other graphics for professional reference and textbooks. He then transitioned to designing for the web and began to specialize first in how to organize information and navigation systems and then in ways to support people doing their work digitally and in the cloud. Over the last five years, Andy has focused on Human-Centered Design (HCD). 

Human-Centered Design employs a wide variety of tools and techniques to improve innovation. The goal is to find the best definition of the problem and the optimal solution for that problem. HCD does this by exploring the customer’s mindset, behaviors, motivations, biases, assumptions, and environment. The more that is learned about the customer’s experience, the better their needs can be met. Proposed solutions are tested with customers repeatedly.    

Currently, Andy is working on BB Imaging's TeleScan project. TeleScan will allow BBI to uphold its mission of improving health outcomes by increasing access to care for pregnant patients, regardless of their geographic location or financial means. He takes great pride in his role on this technology team. 

Andy is another example of the unicorns that are a part of the BBI culture. We appreciate his contribution to increasing access to care for patients.